ADDitigal, the digital production arm of Moon Media, launched this spring and already has a number of projects under its virtual belt.
The group produced Earth Day's 40th Anniversary campaign, a branding film for Guggenheim Financial (via Rockefeller Consulting/Insight Capitalists), a spot for the NHL (JimBob/Dallas), and is in production on a campaign for Popcorn, Indiana (AdStore).
A little while ago, director Alex Engel of ADDigital decided to take advantage of his European heritage and spend some time overseas. "I lived in Berlin for three months, but my goal was to be shooting the entire time I was in Europe," says Engel, who recently helmed Web spots for the NHL and HVS Executive Advisors through ADDigital. He chose Vespa as his subject, shooting in Germany, Bavaria, France, the
UK, Greece, and, ultimately, the US.
Director Alex Engel and ADDigital capture key execs at their breaking point in this spot for HVS Executive Advisors. With operatic vignettes calibrated perfectly for the Web, "Opportunity at Hand" drives home the message that even the most seasoned power player will face a moment of crisis. They'll need someone they can turn to, and it should be HVS.
Director Agust Baldursson's latest reel includes standout spots for clients ranging from Toyota and Opel to McDonalds, New Balance, and Sony PlayStation:
Spots for Nestle, State Farm, and more, are showcased on the latest general reel of Robert Black, one of the most enduring and highly regarded commercials directors in the business:
This summer, ADDigital executive producer Dan Klein will be executive producing a Hurricane Katrina special for BET. The hour-long program will air on August 22nd to help mark the 5th anniversary of the disaster.
The film will be Dan's third about Katrina. In 2006, he created, produced and wrote "Eye of the Storm" for FOX; John Goodman narrated the piece, which took a look at Katrina, LSU and its football team. In 2008, he produced "Building Blocks," a film for PBS about the rebuilding of the Mississippi Gulf Coast.
